Social Media Scans: What They Are and Why They Matter

What Is a Social Media Scan?

A Social Media Scan—sometimes called a Social Media Screen—is the process of reviewing an individual’s public digital footprint across platforms such as Instagram, X (formerly Twitter), TikTok, Facebook, YouTube, Reddit, LinkedIn, and more. These scans are typically conducted to identify problematic, risky, or reputation-damaging content.

Whether you're a job seeker, talent manager, university admissions officer, or HR professional, Social Media Scans are increasingly used as part of background screening and digital due diligence.

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